Use the 3 pitch piece approach

This simple method for maximizing your direct mail works like a charm:

Within a one month time period, send out three direct mail pieces.

The first one offers a free report, and links to a website where the prospect can download it.

The second letter offers the same report, with a copy of the first letter showing what the original offer was.I use a screenshot of the first letter as the copy, and place on the second letter front page.

The third and final letter is a basic “we haven’t heard from you, so here is your free report.”

Normal response on direct mail is 1/2 of 1%.  Whenever I use this method, I’m at least in the 3% return ratio.  Try it, you may like it.

 

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