This simple method for maximizing your direct mail works like a charm:
Within a one month time period, send out three direct mail pieces.
The first one offers a free report, and links to a website where the prospect can download it.
The second letter offers the same report, with a copy of the first letter showing what the original offer was.I use a screenshot of the first letter as the copy, and place on the second letter front page.
The third and final letter is a basic “we haven’t heard from you, so here is your free report.”
Normal response on direct mail is 1/2 of 1%. Whenever I use this method, I’m at least in the 3% return ratio. Try it, you may like it.